Business Intelligence with Data Mining

Business Intelligence with Data Mining Abstract Banking and finance institutions are growing very fast in this globalization era. Mergers, acquisitions, globalization have made these institutions bigger. No doubt, the data also grow real huge and more varied. Big data storage such as data warehouse and data marts are provided to give a solution on big data storage. On the other sides, those data are needed to be analyzed. Business intelligence finally comes in as a solution in analyzing those huge data. Business intelligence especially with data mining can create a solution in further decision making.With various tools and techniques, data mining has been proven in many aspects of business. Hidden informations that stored inside either data warehouse or data marts can be gained easily. In example, those hidden informations are market and economy trens, competitor trends, competitive price, good products and services and also can provide better customer relationship management. There is still one benefit in business intelligence with data mining that this paper will focus on, i. e. risk management and frauds and losses prevention. One of product from banking and finance institutions is credit loans.It is really a high risk business, but with business intelligence with data mining especially classification and clustering techniques, it can be maintained and implemented safely and of course with low risks, minimized frauds and losses and increased profits and revenues. Keywords : Banking and Finance, Business Intelligence, Data Mining, Risk Management, Credit Loans Introduction Banking and Finance institutions are growing rapidly nowadays. For one institution, there are more than one offices or branches in one country or even in different country.Globalization, mergers, acquisitions, competitions, market changes are some of the reasons behind why are they growing fast. As those banking and finance institutions grow, so do the data. In this case, banking and financ e institutions probably have much more data than other institutions. Every single customer or people has one or more accounts in one institution or more. The challenge is how to maintain those data easily, how to make good decision among those data, how to create good product for customers and how to retain good customers that can bring much more profits and increase revenues.For those that can not maintain data and make a decision for further movement without analyze the data before will find it hard to be success or even lose in competition with other banking and finance institutions. Some of key success factors in banking and finance institutions, such as : 1. Customer satisfaction Good customer management and good product are the key to satisfy customer. If the institution could manage the customer well and offer good product that can produce benefit to both sides then it will guarantee customer will be very satisfied. 2. Customer loyalty There is no guarantee that satisfied cus tomers will be loyal.Strategies and tactics are needed to retain those customers. 3. Increased profit & revenue Similar with business institutions, gaining profit and increase revenue are the most important thing. 4. Minimal risk With many customers, banking and finance institutions need to analyze the risks that probably could happen. Not all of customers are good customer. Fraud or loss might happen. 5. Readiness for new markets to increase customer Markets are changing rapidly. Winning the competition means winning the customer. Offered products are the key here such as higher interest, free admin cost etc. 6. Efficiency of operationsSince banking and finance institutions have several branches and many customers, the challenge is to make operations in daily transactions become efficient. Problems in Banking and Finance Institutions Similar with other institutions in business, banking and finance institutions also have some of problems in their business. Below are some of those pr oblems : 1. Separated data instance Data are separated through branches all over the place. The banking and finance institution will find it hard to collect and analyze the data. This will also impact in decision making because decision should be made after analyzing all of the data. . High risk Banking and finance institutions have many customers and not all of those customers are good customer. Need to find out whether the customer is realible or not. 3. How to detect fraud and prevent loss Frauds and losses might happen in banking and finance institutions. Fraud in credit loans will cause loss to the institution. 4. How to create good customer relationship To compete in the market and winning customer, banking and finance institutions need to create good customer relationship to satisfy customers and make them loyal. 5. How to create good productProduct is one the aspect that customers consider. Create a good product and can compete with others product will impact in customer win ning. 6. How to find the hidden information inside those data to ease the decision making Huge data are needed to be analyzed and there are some hidden informations in those data that could affect the decision maker in making the decision. If the decision made is crucial one, it could lead to future success. Business Intelligence Business Intelligence can be defined as an ability of an enterprise to comprehend and use information in order to increase the performance.Business intelligence has several activities, procedures and applications. Some of those that mostly used are : Data Warehousing, Data Marts, OLAP Tools, tools for Extract Transform and Load (ETL), Information Portals, Data Mining, Business Modelling, etc (Katarina Curko, 2007). Business Intelligence can also defined as the process of gathering high-quality and meaningful information about the subject matter being researched that will help the individual(s) analyzing the information, draw conclusions or make assumptions (Muhammad Nadeem, 2004). In this paper, we shall focus more in data mining.Data mining works with data warehouse and data marts for data storage and extract transform and load (ETL) tools. Some of advantages by using business intelligence with data mining: 1. Gain profit and revenue for enterprise With business intelligence, the enterprise can gain the data access easily and integrated inside data warehouse & data marts. So the enterprise can service customers better and quicker which will impact in profit and revenue increment. 2. Decision making With data mining in business intelligence, the enterprise can gain the hidden informations in those huge data and can make quick and easy decisions. . Expand the market segment With the ease of decision making, the enterprise can make decision in markets such as price, discount, etc which will impact in winning the market competition. Data Mining Data mining refers to computer-aided pattern discovery of previously unknown interrelationship s and recurrences across seemingly unrelated attributes in order to predict actions, behaviours and outcomes. Data mining, in fact, helps to identify patterns and relationships in the data (Bhasin, 2006). Some of goal examples in using Data mining: 1.Forecasting market price With data mining, enterprise can predict the market price and decide on the best price to compete the price in market. 2. Cross-selling and up-selling analysis Data mining can be used to analyze market based on products. It means enterprise can make cross-selling or up-selling to their products to optimize or increase the sales. 3. Profiling customers Data mining can be used to segment customers depends on the category. For example we categorize customers by their profit or revenue. 4. Manage customer retentionNot only enterprises data, data mining can be used to manage customer data which will impact in better customer relationship management. [pic] Figure 1. Overview of Business Intelligence with Data Mining S ource of data that we shall process come from various sources such as customer data, market data, transaction data, product data, service data etc. As mentioned above, those huge and heterogeneous data will be stored in data warehouse and data marts. Before entering either data warehouse and data marts, those data will be extracted, cleaned up and sometimes transformed into different types of data.Then it will load the results into data warehouse and data marts. In this data warehouse and data marts, the data will be stored. Once the user want to analyze the data using data mining, the system will gather the data stored in data warehouse and data marts. With some of slicing and dicing techniques, data mining process the required data and resulting in enterprise reports. With these reports, management of enterprise then decides what to do next. Data Mining Techniques According to (Larissa T. Moss, 2003), data mining itself has many models and various methods in analyzing data.When to use one of these models or methods depend on the requirements. Below are some of those models or methods : †¢ Associations Discovery Is used to identify the behaviour of specific events or processes. Associations discovery links occurrences within a single event. Example of use in discovering when a person buys a toothbrush then may also buy a toothpaste or a person buys a cigarette may also buy the lighter. †¢ Sequential Pattern Discovery Is similar to associations discovery except that a sequential pattern discovery links events over time and determines how items relate to each ther over time. Example of use in predicting a person who buys a couple sets of computer may also buy a switch or router within three months. †¢ Classification Is the most common data mining technique. Classification looks at the behaviour and attributes of predetermined groups. Data mining tool can classify to new data by examining the existing data that has been classified before. Example of use in classifying characteristics of customers. †¢ Clustering Is used to find different groupings within the data.Clustering is similar to classification except that no groups have yet been defined at the outset of running the data mining tool. Clustering divides items into groups based on the similarities the data mining tool finds. Clustering is used for problems such as detecting manufacturing defects or finding affinity groups for credit cards. †¢ Forecasting Is used to forecasting market or forecasting products in manufacturing enterprise. Comes in two types: regression analysis (predict future based on whole past trends) and time sequence discovery (predict future based on time-dependent data values).Business Intelligence in Banking and Finance Banking and finance in this paper, is the institution that require to adapt in globalization, flexible in market, keep growing, create innovations to gain more customers that will increase profit and revenue. The challengi ng questions is how to achieve those requirements. Those institutions also do risk management to handle frauds and losses. With high profit and revenue, it will be useless if the institution can not handle possible risks, in this case frauds and losses are the most possible risks. They need customers but after customers increased so do the risks.So the possible way is to manage those risks. The same question as above, how to make the risk management easily and cover up all the risks. With business intelligence, all of those things can be achieved. Banking and finance institutions can depend on business intelligence in many aspects. Efficiency of analyzing the data, detection of frauds and losses, risk management, customer management and product management are some of these aspects. Striving for success, banking and finance institutions always trying to create new innovation either in products or services.Mergers and acquisitions have inevitable made those institutions have really hu ge and heterogeneous data. Impossible to maintain those data without new technologies (Katarina Curko, 2007). Using Data Mining as Solution in Credit Loans for Banking and Finance As mentioned above, this paper will focus more on data mining in business intelligence. After discussing the benefit of business intelligence in banking and finance institutions, at last we go to the last important question, how to extract the hidden informations from those huge and heterogeneous data.In this section, we shall focus more on how to predict frauds, losses and risks that might happen in credit loans. Being able to predict risks, frauds and losses are the main concern these days in banking and finance institutions. Credit loans nowadays have been growing rapidly. Almost every single shop or business center allows payment with credit card, but we shall focus more on credit loans such as loan for business, vehicle etc. Credit loans have been the most interesting product for banking and finance i nstitutions. Many customers are looking for credit availability to help them financially.With the credit interests, the banking and finance institutions gain profits. Quite interesting business when they can offer credit and gain the profit from the credit interests, but the most important question is how to guarantee that the customer is a good one or at least make sure the customer will pay back including the credit interests so those institutions will not get frauds and losses. We can say to prevent frauds and losses is a kind of risk management. Risk management really is a crucial step to do especially in banking and finance institutions.Risk management in banking and finance institutions itself covers many aspects such as liquidity risk, operational risk and concentration risk. Today, integrated measurement of different kinds of risk (market and credit risk) is moving into focus. These all are based on models representing single financial instruments or risk factors, their beha viour, and their interaction with overall market (Dass, 2006). We shall focus more on credit risk. Credit risk assessment is key component in the process of commercial lending (Dass, 2006). The institution has money to lend but to decide which customer or borrower is not an easy matter.We shall learn more about the customer or borrower, find their background, their market transaction, their current income, and in more extreme way is learning their current life. To make those tasks possible, we can use classification or clustering in data mining technique. These data mining tools can provide a grouping of customer or borrower. Let’s say there are three groups of customer or borrower that we want to manage. First, high valued customers, middle valued customers and low valued customers. Before put customers into those groupings, there are many things to consider and analyze.Different institutions use different kinds of classification and analysis. But in general, things to consi der and analyze are customer background, customer history transaction, customer credit history, customer account at another banking or finance institution, customer income. Those are from credit customer or borrower perspective. They also consider and analyze market and economy trends to calculate and manage the possible profit gained before make a decision to lend or give the credit. [pic] Figure 2. Overview of Data Mining Process (Classification & Clustering) in Credit LoansWith these data mining tools, the analyst from those institutions can easily decide to approve the credit or not. Logically, analyst or management inside institutions will decide to lend or approve the credit requested by customers in high valued customer then it goes down until low valued customer. But not all decisions are correct, many aspects can cause wrong decision such as incomplete data or unconsistent data of customers, market & economy trends changing, or other aspects. But these tools surely help a l ot to do risk management in credit loans which will impact in minimized rauds and losses and increased profits and revenues. Conclusion Banking and finance institutions have so many products and services offered to customers. One of those are credit loans. Credits that offered to customers or borrowers are not directly approved if one of the customer or borrower makes a request of credit. Many aspects to consider and analyze. With business intelligence especially with data mining including data warehouse and data marts, those important aspects are collected, stored and analyzed. Specifically we use a couple of data mining technique i. e. classification and clustering.The purpose is to group the customer or borrower into groups that are easily to read and analyzed by institution analyst or management to ultimately decide to approve the requested credit or not. In this paper we suggest three groupings of customers or borrowers such as high valued customer, middle valued customer and l ow valued customer. Analyst or management also analyze the market and economy trends beside customer aspects. In the end, these business intelligence and data mining tools are used to ease in decision making to make the best decision for whole enterprise. References Journals: [1] Dass, R. (2006).Data Mining In Banking And Finance: A Note For Bankers. Indian Institute of Management, Ahmedabad . [2] Katarina Curko, M. P. (2007). Business Intelligence and Business Process Management in Banking Operations. Information Technology Interfaces . [3] Muhammad Nadeem, S. A. (2004). Application of Business Intelligence In Banks (Pakistan). CoRR . Textbooks: [1] Bhasin, M. L. (2006). The Chartered Accountant, Banking and Finance, Data Mining: A Competitive Tool in the Banking. Oman. [2] Larissa T. Moss, S. A. (2003). Business Intelligence Roadmap: The Complete Project Lifecycle for Decision-Support Applications. Addison Wesley.

Performance Measurement Paper Essay

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Autobiography of a Yogi: Summary Essay

quite different from his or her own. The journey to assimilation is portrayed uniquely by Okada as he writes his character in ways different from other writers of whom are portraying Asian Americans at this time. In an article, written by Mr. Stan Yogi, ‘You had to be One or the Other: Oppositions and Reconciliation in John Okada’s No-no Boy,’ it is stated that Asian Americans are often portrayed as ‘docile, patient’ peoples. Many of Okada’s characters do not feature these qualities; they are often†¦ and now he’ll shrivel up like a prune if you let him. With any luck, I’ll have him holding his own fishing pole by this spring, and I’ve already got my eyes on a little pair of water skis. Who knows, maybe 20 years from now, he’ll be writing an autobiography about how growing up on the water help shape his life too.†¦ been his way of showing that you go out with a fight because of the way he ends his Autobiography. Franklin showed his successful stand against the proprietary estate holders against the tax law. Most men would not end their autobiography on the terms of a won fight like this unless they were boasting; even if a little. Conclusion The life carved out for Benjamin Franklin through the words of his autobiography is a portrait of a man who started out with self-acclaim and pridefulness that all†¦ Wherever There’s a Fight by Elaine Elinson and Stan Yogi, is a book that narrows down the struggles of man and woman of all colors to protect and extend their civil rights liberties. It provides stories of events in history that marked the lives of many people.The stories described in the book show how many people were being discriminated for the way they looked, the disability they had, their sexualaty for being black, latino, or Japanese. It gives the reader an image of all the injustices and†¦ Bam, Quay, Dino, and Yogi rode through the city for hours searching for the Hurst and eventually they gave up in order to get some rest. Intoxicated and tired, Bam drove everyone to the apartment and that’s where they crashed until the sun rose. Nessa and Olivia had stayed up worried sick about them and finally they could put their mind at rest. Now, for a chance, everyone in the house had finally fallen asleep. Nessa slept on the lounge chair as usual. Quay, Yogi, and Dino fell asleep on the floor†¦ race, gender or beliefs. Gandhi: An Autobiography and The Help portray multiple insights of the world in the 1900’s compared to modern day society. Social justice is a major theme in The Help and Gandhi: An Autobiography. In these two books we see how society can be a cruel mistress. How people of different races are treated throughout time and how the main characters never give up on hope for a better future in our community. In Gandhi: An Autobiography and The Help, the social aspect of†¦ Sexual Autobiography Shaping my sexual behavior was generally influenced by my mom. I learned to be dependent on men and use safe sex through media. Gender sex roles also placed me to be secretive with my sex life and nurturing. My body image makes me insecure when it comes to intimacy. There were no specific sexual guidelines that my family made me follow. I was raised in a family where I was able to explore and have my own opinions about sexual situations. Not having guidelines or a path made†¦ worth writing and then wrote about it in his autobiography. The Autobiography of Benjamin Franklin by Benjamin Franklin is a different beast in its literature. Unlike most books, and possibly most autobiographies as well, Franklin’s autobiography does not have a smooth flow between his three sections. These abrupt transition could be accounted for by the many years of break Franklin took in between each section. The overall theme for Franklin’s autobiography is for one to become self developing. As Franklin†¦ The Autobiography of Benjamin Franklin The Autobiography of Benjamin Franklin was not an easy book to read. Writing styles have changed tremendously since the 1700’s. Despite the cultural differences I learned a lot about the man and the time. Benjamin Franklin was a remarkable man. He was a printer, author, politician and an inventor. He was one of fifteen children in his family. Because he was from such a large family he was sent out to work at a very early age. He only had a few years†¦ From an Electrician to a Teacher: An Autobiography â€Å"The heart of human excellence often begins to beat when you discover a pursuit that absorbs you, frees you, challenges you, and gives you a sense of joy, meaning and passion.† – Angel Chernoof* I firmly believe that to be successful and flourish in education and childhood learning, your heart must lead you to this passion – as my heart did a year ago. Coming out of high school, my dreams were far beyond teaching and spending a lifetime discovering†¦

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Starting a New Business - Assignment Example This research will use the mixed-method design, but will lean more toward the evidences that have been quoted in various financial and management accounting studies. The research mainly focuses on historical information that is available. Secondary sources like books, journals and the internet are also used as part of this research. The entire research revolves around issues relating to accounting and financing of new business. Additionally, the research also focused on contemporary issues in management accounting. People planning to set up a new business need to find out a lot about various issues that could affect their new business, local laws, rules and regulations etc. The people also should acquaint themselves about various finance related issues which may influence the company that is going to be newly set up. Long-term finance is absolutely essential for any operating concern. A lot of contemporary issues and development in the field of finance and accounting, especially in t he field of management accounting have also been identified and discussed in detail. The main reasons behind writing this research paper is to address certain issues relating to accounting and finance and also some of the contempor... Additionally, the research also focused on contemporary issues in management accounting. People planning to set up a new business need to find out a lot about various issues that could affect their new business, local laws, rules and regulations etc. The people also should acquaint themselves about various finance related issues which may influence the company that is going to be newly set up. Long-term finance is absolutely essential for any operating concern. A lot of contemporary issues and development in the field of finance and accounting, especially in the field of management accounting have also been identified and discussed in detail. Introduction The main reasons behind writing this research paper is to address certain issues relating to accounting and finance and also some of the contemporary issues in management accounting faced by today's accounting consultation firms. Entrepreneurs and business minded people who propose to start a new business usually go in for a piece of advice before actually getting in to planning and organizing their new firm. People prefer to approach consultants to know about certain important aspects relating to finance and accounting issues for their new firm. Some such issues are sources of long term finance, budget and budgetary controls etc. These days there are also certain contemporary issues with relevance to management accounting that may be having an effect on businesses. The main aim of this research paper is to address these issues stated above. The objective of this paper is to discuss the various issues in each of the above stated aspect and provide solutions and recommendations as applicable. Research Methodology This research will use

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Finance Essay Example | Topics and Well Written Essays - 1250 words - 1

Finance - Essay Example Although, it is practically not possible to control some forces that operate outside a business, such as availability of the capital and the world economic conditions, management need to inspire and guide internal operations in helping ensure a secure competitive position within the marketplace. Moreover, both innovation and adaptability are essential in helping gain market share, and stay profitable in the event of fluctuating economic climates (Hill & Westbrook, 1997). Research show that for a business to remain being competitive in the market, it has to always impress innovative services and products, a market plan and a fair pricing (Hill & Westbrook, 1997). In meeting the high standards, there is need for an operation efficient to be implemented as it helps in keeping the price competitive. For a well-run business, a shared goal is often incorporated with a view to inspire a spirit of co-operation among its departments (Humphrey, 2005). In challenging times, dynamic leadership i s crucial for maintaining a profitable business. Excellent performance is credited to increased productivity to the main company. Increased or impressive productivity is the central core of many companies (Menon, et al. 1999). Therefore, the increase in the profitability capacities of a company is placed amongst the central targets of any company (Menon, et al. 1999). In the case of Berksire Threaded Fasteners Company, its profitability is challenged by several factors, amongst them internal policies and external market factors, amongst others. In this paper, an analysis of the impact that can be aroused upon deployment of various actions will be investigated. Body For a situation where the company could have dropped the 300 series as of January 1, 2000, there is an effect that action would have on the profit for the first six months of 2000. In this case, it is noted that consumers often expect value (Armstrong. 1996). These consumers demand an effective customer service given that they are accessible to data alongside product information. Given the internet services, it is possible to make comparison of features and prices. This helps consumer forces companies to change into transparent market machines. The profitability potential accorded to 300 series surpasses the potential exhibited by the other three products. This reflects on the aspects such as the cost of production, as well as the after production expense. Focusing on the initial, 300 series is the most economical in production. This reflects on both the input and the labor cost. The comparison from this dimension indicates that 300 series is the least expensive of the three. While evaluating on a summative angle, the cost of production associated to the three products amounts to $ 3433. A further analysis of this figure indicates that 300 series only accounts for approximately 26 percent, while the other two presumes the rest. 100 series has the highest share with about 40 percent. The only differe nce in terms of production of the products is the rent cost for 300 series. Over this regard, several aspects of the production line can be isolated. Amongst them is the productivity of the line, as well as the possible future dynamics. This is based on a possibility of equity in the production numbers (Armstrong,

Financial crisis Essay Example | Topics and Well Written Essays - 500 words

Financial crisis - Essay Example Compared to the traditional savings deposit, this 3% is way higher which explains why a lot of depositors and investors put their money in WMPs. The reason why WMPs have higher interest yields is because they are tied up with riskier bank loans of intermediaries. WMPs are also not held in bank’s balance sheets which means that that there are no capital set aside for them during defaults. Shadow banking creates a vicious cycle because intermediaries or trust companies also loans out to a companies which in turn can also deposit back to a bank which will again transfer it to an intermediary. Such money will again be recycled except that a certain portion of it held through the mechanism of RRR or reserve requirement ration (which is really just liquidity ratio) which is portion of the loan that must be withheld from loaning out. This cycle is vicious because a $10 deposit can be loaned for $8 to another company which can again deposit it to a bank which will again loan it out for $6.4 where the same amount diminishes in the cycle. In the process, the investor is guaranteed a 3% return for the deposit. This kind of banking is not sustainable in the long run. Shadow banking in China is US equivalent of credit swap which is tied up to riskier loan. In China’s shadow banking, WMP’s are tied up intermediaries riskier loans which are not registered in company’s balance sheets and therefore not backed up by capital in case of default. In the US, credit swaps are credits lumped together with riskier loans such as subprime mortgage and then sold to another entity. The principle are the same except that US credit swap is riskier to China’s shadow banking which only guarantees a 3% return on WMPs credit swap contains subprime loans that are almost certain to default. This shows that both system is not sustainable in the long run because of the risk involved and the investments not guaranteed by capital for potential

Romeo and Juliet and Capulet Essay Example for Free

Romeo and Juliet and Capulet Essay Soon several member of both houses jump into the fight as well as citizens of Verona. Capulet calls for his sword. Then Montague tells his wife to let him go so he can attack Capulet. The fight is then broken up by the Prince stating that if the Capulets and Montagues get into a fight again, those responsible will be put to death. Everyone departs the scene save for Montague, Lady Montague, and Benvolio. Monntague asks who started the fight and Benvolio blames Tybalt. Then they speak about Montagues son Romeo who is currently sulking. Benvolio says he will find out what is bothering Romeo who appears in the scene. Benvolio then moves to speak with Romeo. Benvolio learns that Romeo is saddened over the rejection of Rosaline. Benvolio tells Romeo the best way to get over a woman is to find another one. Romeo disagrees and states that he will never love another. Benvolio promises he can make it happen Glossary 1. importune beg persistently and urgently BENVOLIO â€Å"Have you importuned him by any means? † 2. transgression in making lovers suffer so ROMEO â€Å"Why, such is loves transgression. † 3. â€Å"her store† Her store of wealth which consists of her beauty. She ill leave no beauty behind her in her offspring. ROMEO â€Å"That, when she dies, with beauty dies her store† Background Character I am the assistance. Sampson and Gregory, servants of the house of Capulet, go out looking for trouble. .  . .  Sampson and Gregory almost pick a fight with Abraham and Balthasar, servants of the house of Montague. .  . .  Seeing a Capulet kinsman, Sampson and Gregory start to fight with Abraham and Balthasar. Benvolio tries to stop the fight, but Tybalt enters and attacks Benvolio. The citizens of Verona attack both the Capulets and Montagues. Capulet and Montague try to join the fight, but are restrained by their wives.   . .  Prince Escalus stops the riot, threatens everyone with death, and takes Capulet with him, leaving Benvolio alone with Montague and Lady Montague. Lady Montague asks where Romeo is, and Benvolio answers that he was up before dawn, wandering in the woods. The Montagues say that Romeo is afflicted with strange sorrows, and Benvolio offers to find out whats wrong with him. .  . .  Seeing Romeo coming, Montague and Lady Montague leave Benvolio alone to speak with their son. Benvolio soon discovers that Romeos problem is that he loves a woman who doesnt return his love. Benvolio tries to get Romeo to say who it is he loves, but Romeo wont. Benvolio also tries to get Romeo to solve his problem by looking for another woman, but Romeo seems determined to love and suffer. Act one, Scene two Questions 1. Why does Capulet think it will be easy for Montague and him to keep the peace? -Because they would both not want the penalty of death. 2. What do Romeo and Benvolio decide to do -Go to the party. Notes It takes place in a street. Capulet and Paris enter speaking about Pariss desire to marry Capulets daughter Juliet. Capulet says that Paris may marry Juliet but he must first win her heart. He then invites Paris to a dinner party he is throwing that night. At the end of the conversation Capulet hands his servant a piece of paper with names on it and tasks the man to find them and invite them to his party that night. The servant stands alone on the street and states he does not know how to read. The servant asks Benvolio if he will read the list for him. Benvolio after a bit of teasing reads the list. It is a list full of names to be invited to Capulets party including Rosaline. Happy for their help the servant invites Benvolio and Romeo to the party as long as they are not Montagues. Benvolio points out that Rosaline will be there as well as several other beautiful women. Romeo agrees to go the party. Glossary 1. †bound† bound over to keep the peace CAPULET â€Å"But Montague is bound as well as I,† 2. The servant’s confusion is deliberately contrived by Shakespears:thus, SERVANT â€Å"shoemaker †:last, â€Å"tailor †:yard, â€Å"fisher †:nets, â€Å"painter †:pencil 3. †splendor of mine own† the splendid beauty of my own beloved RPMEO â€Å"I’ll go along, no such sight to be shown, But no rejoice in splendor of mine† Background Character I can see Paris asks Capulet for Juliets hand in marriage. Capulet thinks shes too young, but tells Paris to woo her, and invites him to a feast that night. Capulet sends the servant out to invite other guests to the feast. .  . .  Benvolio is still trying to talk Romeo into considering other ladies when they are interrupted by the Capulet servant, who asks Romeo to read something for him. It is a list of guests at Capulets feast that night. Thus Romeo discovers that Rosaline, his beloved, will be at the feast. Benvolio challenges Romeo to go to the feast and compare Rosaline with other beauties. Romeo says he will go, but only to rejoice that Rosaline is most beautiful of all. Act one, Scene Three Questions 1. How old is Juliet? * 13 going on 14 2. Following Juliet’s answer, what does Lady Capulet then tell Juliet? * She should try and like Paris after she meets him. Note It takes place in a room in the Capulet house. Lady Capulet asking for her daughter. Lady Capulet asks Juliet what she thinks about marriage. Juliet claims it is something she dreams of. Then Lady Capulet lets Juliet know that Paris desires to marry her. A servant informs Lady Capulet that guest have begun to arrive. Nurse and Juliet talk a bit and then exit the scene. Glossary 1. â€Å"wormblood† a plant with a bitter juice to make the child stop drinking mother’s milk NURSE â€Å"For i had then laid wormblood to my dug† 2. â€Å"Were not i thine only nurse† but since she is, to say so would be to prise herself NUSE â€Å"An honor? Were not i thine only nurse, Id say thou hadst sucked wisdom rom thy teat† 3. â€Å"But no fly† I will not go farther than your approve. JULIET â€Å"But no more deep will i endart mine eye than your consent gives strength to make it fly† Background Character Lady Capulet wants to have a serious conversation with Juliet, but the Nurse interrupts with a long reminiscence about Juliets weaning and what Juliet said about falling on her back. Lady Capulet tells Juliet that Paris wants to marry her, and urges her to look him over and see that he is the husband for her. Servants come to call everyone to the feast. Act one, Scene four Questions 1. What does Mercutio say about dreams? * They are nothing but fantasies of the brain. 2. What is Romeo’s mood at the end of this scene? * He is amused Note It takes place in a street. Mercutio, Benvolio and Romeo are wearing masks and are traveling with several other maskers and torchbearers. They speak amongst each other believing that not only will their masks keep them from being dedected as Montagues, but they also vow to stay for just one dance. Because Romeo is still pining for Rosaline, Mercutio teases him with the story of Queen Mab. Glossary 1. â€Å"cupid† a guest disguised as cupid as a spokesman to make their speech of apology BENVOLIO â€Å"We’ll have no cupid hoodwinked with a scarf† 2. â€Å"the game done† this is the best part of the proceedings, so i am giving up before worse comes. ROMEO â€Å"the game was ne’er so fair, and i am done† 3. â€Å"this wind you talk of† probably with the implication that ercutio is a windbag The wind you talk to blows us from ourselves Background Character Mercutio tries to persuade Romeo to dance at Capulets feast, but Romeo insists that he is too sadly love-lorn to do anything but hold a torch. Then Romeo says that its not wise to go to the feast at all, because of a dream he had. .  . .  Mercutio mocks Romeos belief in his dream by going on and on about Queen Mab, but Romeo is sure that some terrible fate awaits him. Nevertheless, he goes into the feast with his friends. Act one, Scene five Questions 1. What does Romeo think of Juliet the first time he sees her? * He thinks that she is the most beautiful thing that he has ever seen. 2. Explain what the conversation is about between Romeo and Juliet. * Romeo and Juliet are talking about how Juliet is so pureand like a saint and Romeo is a sinner. Note It takes place in a hall in Capulets House. It begins with a conversation between two servants. As they speak Capulet enters with Juliet and others of his house. Capulet addresses the guests and tells them to have a good time. Capulet converses with a cousin and during this time Romeo sees Juliet. He asks a servant who she is. The servant tells him he doesnt know. Romeo then luanches into a poetic description of Juliets beauty. Tybalt overhears this speech and recognizes Romeo as a Montague and moves to attack him. Tybalt is stopped by Capulet who asks him why he is upset. Tybalt tells him that he knows Romeo is in the house. Capulet tells Tybalt not to attack Romeo and after a brief argument Tybalt agrees but is angry about. Meanwhile Romeo has started to romance Juliet but then learns she is a Capulet and after a brief word with Benvolio everyone but Juliet. The Nurse and Juliet have a conversation and Juliet learns that Romeo is a Montague. Glossary 1. trencher† wooden platter 1stSERVINGMANâ€Å"He shift a trencher? He scrape a trencher! † 2. â€Å"set cock-a-hoop†Ã‚   start a riot CAPULET â€Å"You will set cock-a-hoop† 3. â€Å"pilgrim†Ã‚   Romeo was probably dressed as a pilgrim JULIET â€Å"Ay, pilgrim, lips that they must use in prayer† Background Character At Capulets house, Romeo and his friends enter as preparations are being made for the dancing. The musicians are tuning up, and the servants are hurrying to clear away the remains of the feast. .  . .  Capulet enters, greets the masked strangers, and invites them to dance. Romeo sees Juliet and says to himself that this is the first time hes seen true beauty. Tybalt recognizes Romeo and sends for his sword, but Capulet orders Tybalt to do nothing. Saying that hell make Romeo pay, Tybalt leaves. .  . .  Romeo holds Juliets hand, and begs a kiss, which she gives him. They kiss again, and then both are called away. As everyone is leaving, they each learn the name of the other, and they each exclaim upon the fate that has made each fall in love with his/her enemy. Act two, Scene one Questions 1. What does Mercutio say about â€Å"blind love†? * One loves with the heart, not the eyes. 2. Why does Romeo leave his friend? * he ditches his friends and hides out in the orchard behind the Capulet house Note Act II opens with a prologue that does two things. First it points out that Romeo and Juliets love will be hard because their families are enemies. Second it pokes fun at Romeo for so quickly falling in love with Juliet and completely getting over Rosaline. Scene 1 takes place in a lane by the wall of Caputlets orchard. Romeo jumps over the wall. Benvolio and Mercutio at first try to get Romeo to rejoin them. However, Benvolio knows that Romeo likes solitude and convinces Mercutio to leave him be. Glossary 1. (Line 6, Mercutio)   conjure:   call a spirit by magic 2. (Line 12, Mercutio)   purblind:   very blind . (Line 13, Mercutio)   Abraham Cupid:   Shakespeare may have meant Adam Cupid, an archer in an old ballad Background character On his way home from Capulets feast, Romeo turns back and jumps the wall of Capulets garden. Benvolio calls for Romeo and Mercutio bawdily conjures Romeo, but he will not appear, and his friends depart. Act two, Scene two Questions 1. When Juliet appears on her balcony, what does Romeo compare her to? * The sun 2. Juliet is going to send someone to Romeo on the following day for what purpose? * To arrange the marriage. Note Scene 2 takes place in Capulets Orchard. Romeo stating that his friends jest at him for something they dont understand. Suddenly Juliet appears in the window above. Romeo begins speaking about how beautiful she is. Then Juliet, not knowing Romeo is present, begins mourning over the fact that Romeo is a Montague and she is a Capulet. After listening Romeo reveals his presence and tells her that he loves her. During their expression of love for one another, Juliet is called by her nurse. After a brief moment with her Nurse, Juliet comes back and she and Romeo agree to marry. Juliet tells Romeo she will send him a message so that he can inform her of the wedding plans. Day begins to break over the orchard. Glossary 1. (Line 4, Romeo)   envious moon:   Diana, goddess of chastity 2. (Line 5, Romeo)   be not her maid:   hoping Juliet is unlike the virginal Diana 3. (Line 8, Romeo)   vestal:   virginal Background character In Capulets garden Romeo sees Juliet come to her window. He is entranced by her beauty and listens as she tells the night that she loves Romeo and wishes that he had another name. Romeo surprises her by offering to take another name for her love. At first, Juliet worries for Romeos safety and then she worries that he may be a deceiver, but he wins her over with passionate vows of love. They pledge their love to one another and then Juliet is called away by the Nurse. .  . .  Answering the call of the Nurse, Juliet goes into the house, then comes right back out and tells Romeo that the next day she will send a messenger to find out when and where she is to meet and marry him. Juliet is again called back into the house, and Romeo starts to leave, but Juliet again comes back out, to set a time that her messenger should go to Romeo. Romeo tells her that the messenger should come at nine in the morning. They say a long goodbye, and after Juliet is gone, Romeo says that he will go to the cell of Friar Laurence to get his help. Act two, Scene three Questions 1. What has Friar Laurence been out gathering in his basket? * Flowers. 2. Friar Laurence agrees to perform the marriage ceremony for Romeo and Juliet for what reason? * He thinks it will bring the Capulets ;amp; Montagues together. Note Scene 3 takes place in Friar Laurences cell. The scene begins with Friar Laurence with a basket in hand and speaking of the qualities of various flowers and herbs. Romeo tells the friar that he wants to marry Juliet. The fryer is surprised at how quickly Romeo has gone from loving Rosaline to loving Juliet. Eventually the Fryer agrees to marry Romeo and Juliet because he thinks it will cause the two families to come closer together. Glossary 1. Line 54: intercession- a petition 2. Line 54: steads- helps, is of use to 3. Line 81: chidst- rebuked Background character At dawn Friar Laurence gathers herbs and comments on how in both plants and people everything has some good, and every good can be abused and turned to evil. .  . .  Romeo appears and tells Friar Laurence that he has fallen in love with Juliet and wants him to marry them. The Friar criticizes Romeo for jumping so quickly from love of Rosaline to love of Juliet, but grees to perform the ceremony because he thinks that the marriage may end the hatred between the Capulets and Montagues. Act two, Scene four Questions 1. According to Mercutio, what kind of man is Tybalt? * Fiery,bull-headed amp; very prejudiced. 2. How is Juliet to arrange to meet Romeo? * She sends the nurse to him with a message. Note Scene 4 takes place i n a Street. The scene begins with Benvolio and Mercution wondering where Romeo is. During this conversation it is learned that Tybalt has challenged Romeo to a duel. Benvolio and Mercutio discuss the duel and Tybalts talent as a duelist. Romeo and Mercutio tease each other. Mercutio teases the Nurse for a bit but leaves with Benvolio after Romeo asks them too. Alone with the nurse he tells her to tell Juliet to meet him at the Fryers at two that afternoon. He also instructs the nurse to bring a rope ladder so that he can visit Juliet later that night after they have been married. Glossary 1. Line 25: first and second cause- cause according to the code of dueling that would oblige one to seek satisfaction of ones honor 2. Line 26: passado! †¦punto reversion! †¦hay! forward thrust, backhanded stroke, thrust through 3. Lines 28-29: phantasimes- fantastically dressed or mannered Background character Mercutio wonders where Romeo is. Benvolio says that Tybalt has sent a challenge to Romeo, and Mercutio scornfully describes Tybalt as an conceited killer. .  . .  Mercutio kids Romeo about love, and Romeo joins in the bawdy repartee. .  . .  Mercutio bawdily mocks the Nurse, who tells Romeo that she wants a word in private with him. .  . .  The Nurse complains about Mercutio, receives from Romeo the information about time and place of the wedding, then chatters on about how sweet Juliet is. Act two, Scene five Questions . The nurse is supposed to be gone only a half hour, but she is actually gone for how long? * Hour amp; a half. 2. How is the nurse behaving that is frustrating to Juliet? * She wont tell Juliet what Romeo said ;amp; is dragging the moment out. Note Scene 5 takes place in Capulets Orchard. The scene begins with Juliet worrying about how the day is passing without word from Rom eo. Her Nurse begins to tease Juliet. For a while this teasing goes on until Juliet is very close to hysterics. Finally the Nurse relents and tells her that she is to marry Romeo at the church later that afternoon. The Nurse leaves to get the rope ladder that Romeo requested. Glossary 1. Line 7: Love- a reference to Venus, whose chariot was drawn by swift-winged doves 2. Line 51: Beshrew- to curse Background character Juliet impatiently awaits the return of the Nurse with news from Romeo. .  . .  The Nurse teases Juliet by finding all kinds of ways to not deliver the joyful news, but finally tells her that she is to go Friar Laurences cell to be married to Romeo. Act two, Scene six Questions 1. What does Friar Laurence mean when he says, â€Å"Therefore, love moderately; long love doth so†? Love should be a warming glow within the heart, not an uncontrollable fire that eventually destroys everything in its path. 2. What follows after Romeo, Juliet, and Friar Laurence exit from the stage? * They get married Note Scene 6 takes place in Friar Laurences cell. Friar Laurence and Romeo come with the fryer telling Romeo marrying so quickly is a mistake. Romeo casts this advice aside. Juliet then after a brief conversation. the fryer marry the two young lovers. Glossary 1. Line 74: ratcatcher- one whose business it is to catch rats; another allusion to Tybalt as king of cats 2. Line 113: effeminate- weak, like a woman; unmanly, enervated, self-indulged, delicate, over-refined 3. Line 189: amerce- to punish by fines; to exact something from Background character Just before the wedding, Friar Laurence advises Romeo to love moderately. .  . .  Romeo and Juliet tell each other how much they love one another, and Friar Laurence leads them off to be married. Act three, Scene one Questions 1. Why won’t Romeo fight Tybalt? * Because he says, he has a reason to love Tybalt now because they are family because of his marriage to Juliet 2. What is Romeo’s punishment for killing Tybalt? Romeos punishment, is that he is banished from the city of Verona Note Scene 1 takes place in a public place. Mercutio, Benvolio enter with a page and several servants. Benvolio is complaining about the heat of the day and Mercutio teases him for it. As they talk Tybalt followed by a couple of servants enters the scene. He asks Benvolio and Mercutio if they have seen Ro meo. As Benvolio and Mercutio tease Tybalt, Tybalt challenges Romeo to a duel, but Rome refuses because Tybalt is now his family Mercutio takes Romeos refusal as a sign of cowardice and challenges Tybalt in Romeos stead. Tybalt and Mercutio start to fight. Romeo tries to stop the fight, then as he steps between the two Tybalt stabs Mercutio under Romeos arm dealing him a mortal blow and then runs away. Romeo attempts to comfort Mercutio who dispatches his page to find a doctor. Romeo tries to encourage Mercutio but it is obvious he will die. Eventually Benvolio helps Mercution off the street and the two exit the scene. Romeo is by himself for a short time while he speaks about being angry with Tybalt, then Benvolio enters the scene again to let Romeo know Mercutio is dead. Tybalt comes back into the scene and Romeo challenges him to a fight. The two fight and Romeo kills Tybalt. Benvolio tells Romeo to run away as several citizens have seen the fight and are upset. A short time later the Prince, both Lord Montague and Lord Capulet, and several citizens come. Benvolio tells the prince what happens. The Prince, instead of sentencing Romeo to death, instead decided to banish him and fine both families. Glossary 1. Line 74: ratcatcher- one whose business it is to catch rats; another allusion to Tybalt as king of cats 2. Line 113: effeminate- weak, like a woman; unmanly, enervated, self-indulged, delicate, over-refined 3. Line 189: amerce- to punish by fines; to exact something from Background character On the streets of Verona Benvolio tries to persuade Mercutio that its best to stay out of the way of the Capulets and a quarrel, but Mercutio jokingly claims that Benvolio is as much of a quarreler as anyone. .  . .  Tybalt, looking for Romeo, is challenged to a fight by Mercutio, but then Romeo appears. .  . .  Tybalt challenges Romeo to fight. Romeo refuses, but Mercutio steps forward and fights Tybalt. As Romeo is trying to stop the fight, Tybalt gives Mercutio a wound, then runs away. Mercutio dies. Romeo is ashamed of himself for letting Mercutio do the fighting, and when Tybalt returns, Romeo kills him. Benvolio has a hard time getting the dazed Romeo to leave the scene. .  . .  Benvolio tells the Prince what happened. Lady Capulet wants Romeos life, but the Prince levies fines and exiles Romeo. Act three, Scene two Questions 1. Why is Juliet so impatient for the nurse to return? * Because she wants Romeo to come make their marriage official and she is waiting to see what news the Nurse has for her 2. What piece of news has upset Juliet the most? * The piece of news that upsets Juliet the most is that Romeo killed Tybalt. Note Scene 2 takes place in Capulets Orchard. Juliet worrying about the fact that Romeo has yet to arrive. The Nurse tells Juliet of Tybalts death. Juliet fears this means that Romeo is dead. The Nurse informs Juliet that Romeo is not dead but banished and is currently hiding in the fryers cell. Juliet asks the Nurse to go to Romeo and have him give her a farewell visit that night. Glossary 1. Line 2: Phoebus- a name of Apollo as the sun god; associated with the sun god, Helios 2. Line 3: Phaethon- son of the sun god; a rash character who was known for bringing the day to an abrupt end 3. Line 47: cockatrice- identified with Basilisk: a mythical serpent fabled to kill with its glance Background character Juliet longs for the coming of night and Romeo. .  . .  The Nurse appears; she has seen Tybalts corpse and heard that Romeo has been banished. The Nurse is so overwrought that her words first make Juliet think that Romeo is dead. When the Nurse finally makes it clear that Tybalt is dead and Romeo is banished, Juliet first turns against Romeo for killing her cousin, then defends him for killing the man who would have killed him. Then Juliet remembers that the Nurse said Romeo has been banished, which drives her to despair. The Nurse promises Juliet that shell make arrangements for Romeo to come that night for a farewell visit. Act three, Scene three Questions 1. Explain Romeo’s reaction to the news of his banishment. * He wants to kill himself. 2. What does the nurse give to Romeo? * Rope ladder Note Scene 3 takes place in Friar Laurnces cell. Friar Laurence bidding Romeo to come out of hiding. Romeo comes out and the Friar tells him that Romeo is banished. Romeo bemoans his fate because being banished is like a living death. There is a knock at the door and it is Juliets Nurse. The Nurse informs Rome and the Friar that Juliet is very distraught over the news of Romeos banishment. Romeo tries to kill himself but is stopped by the Friar and the Nurse. The Friar tells Romeo to go and visit Juliet that night and leave for Mantua in the morning. He also tells Romeo that while Romeo is in Mantua, the Friar will find a way to make Romeo and Juliets marriage public and gain Romeo a pardon. Glossary 1. Line 4: doom- judgement 2. Line 9: doomsday- another reference to the Day of Judgement, death 3. Line 143: mishav`ed- misbehaved Background character Learning from the Friar that he is to be banished, Romeo declares that the Friar is torturing him to death, then throws himself on the floor, moaning and weeping. .  . .  The Nurse brings news that Juliet is in just as bad shape as Romeo. Romeo, wild with guilt at the pain he has caused Juliet, tries to stab himself. Friar Laurence lectures Romeo and tells him what to do go to Juliet, then to Mantua until the Prince can be persuaded to pardon him. The Nurse gives Romeo the ring that Juliet asked her to take to him. These things put Romeo into a better frame of mind and he leaves Friar Laurences cell to go to Juliet. Act three, Scene four Questions 1. What does Capulet tell his wife to say to Juliet * Capulet tells his wife to tell Juliet that she will be marrying Paris on Thursday morning. 2. Why is paris happy? * Capulet tells Paris that he will command Juliet to marry him Note Scene 4 takes place in a room on the Capulets house. Capulet, the Lady Capulet, and Paris discussing Juliets sorrow at the death of Tybalt. Paris complains that her mourning is stopping him from courting her. Capulet tells Paris that he will command Juliet to marry him. Paris is happy with this. Capulet tells his wife to inform Juliet of her betrothal. Glossary 1. Line 17: mark you me- pay attention . Line 23: keep no great ado- make no big fuss 3. Line 35: by and by- soon Background character On a sudden impulse, Capulet promises Paris that Juliet will marry him the day after tomorrow. Act three, Scene five Questions 1. After Lady Capulet breaks the news about Paris, what is Juliet’s response? * Juliet says, she doesnt want to marry b ecause she is not ready yet. 2. What â€Å"scheme† does Juliet devise to get rid of the nurse and to get out of the house? * She tells the Nurse that she will agree to marry Paris so she will go to Friar Laurence to make confession, and clear all of her sins before she gets married to Paris. Note Scene 5 takes place in Capulets Orchard. Romeo and Juliet wishing that the morning was not upon them. For a brief minute they try to pretend that it is evening and not morning, but eventually they face the reality of Romeos banishment. After Romeo exits, Juliet begins to cry and her mother, Lady Capulet mistakes Juliets sorrow to be caused by the death of Tybalt and tells her that she plans to have Romeo poisoned. Then Lady Capulet tells Juliet that her father has arranged for her to marry Paris. Juliet of course refuses to marry Paris and argues with her mother until Lord Capulet arrives. Juliet argues her marriage with Paris to her father. Eventually he grows tired of her arguing with him and tells Juliet that she will obey his command then leaves the scene. Lady Capulet tells her daughter not to speak to her for a while and leaves. Alone with her Nurse Juliet decides to go speak with Friar Laurence for advice. Glossary 1. Line 129: conduit- a fountain 2. Line 149: chopped logic- a shallow and sophistical argument 3. Line 156: greensickness- an anemic disease that causes a pale, greenish color; an ailment of young unmarried women; suggests Juliets paleness Background character Just before dawn Romeo is preparing to leave, but Juliet declares that its still night, so he can stay. Romeo offers to stay and die, but Juliet urges him to leave. .  . .  The Nurse hurries in with the news that Juliets mother is coming. Romeo kisses Juliet and leaps out the window. Juliet asks if they will ever see each other again; Romeo is sure they will, but Juliet is full of foreboding. .  . .  Lady Capulet, assuming that Juliet is weeping for Tybalt, tells her that shes grieving too much, then decides that Juliet must be weeping because revenge has not been taken upon Romeo. Lady Capulet expresses her hatred of Romeo and Juliet appears to agree with her, though what she really means is that she loves Romeo. Lady Capulet then delivers news which she thinks ought to cheer up Juliet she is to be married to Paris. Juliet declares that she will not. Lady Capulet replies that Juliets father is coming, so Juliet ought to tell him that she wont marry Paris, if she dares. .  . .  Lady Capulet tells Capulet that Juliet has refused to marry Paris. Enraged, Capulet threatens to throw her out of the house if she doesnt change her mind. Juliet pleads with her mother to intervene, but Lady Capulet refuses.   . .  Juliet asks the Nurse for advice, and she tells Juliet that she ought to marry Paris because Romeo can never come back and Paris is better looking, anyway. Juliet pretends to accept the Nurses advice but decides that she will go to Friar Laurence for his advice. If he cant help her, she will kill herself. Act four, Scene one Questions 1. Is there anyt hing actually wrong with Paris? * Paris has kidney stones 2. Does it seem as though Paris would be a good husband? * Very much so. Hes a bit vain, but other than that, he has a great job. Avocado salesmen were rich and had zero competition back then. Note Scene 1 takes place in the Friars cell. Friar Laurence and Paris discussing Pariss upcoming wedding. Friar Laurence tries to convince Paris to take longer than the two days. Juliet cleverly pushes aside Pariss attempts to speak of the wedding. Juliet tells the Friar that she has no wish to marry Paris and would rather kill herself. The Friar then suggests that Juliet take a potion that will make hear appear dead and that he will let Romeo know of the plan. Glossary 1. Line 39   pensive:   sorrowful 2. Line 48   may prorogue:   can delay 3. Line 57   label:   strip attached to a deed to carry he seal; hence, conformation, seal Background character As Paris is making arrangements with Friar Laurence to perform the wedding ceremony between himself and Juliet, she appears. Paris tries to tease some sign of affection out of Juliet and reminds her that they are to be married on Thursday. .  . .  Juliet says that she will kill herself rather than marry Paris, and the Fr iar comes up with the plan for her to take the drug which will make her appear dead for 42 hours, so that the wedding will be called off and Romeo can come and take her to Mantua. Act four, Scene two Questions 1. How does Juliet please Capulet in this scene? * She apologizes for her disobedience. 2. What does Capulet’s reaction to Juliet’s apology tell you about him? * It tells us he’s very jealous and controlling Note Scene 2 takes place in the Hall of the Capulets House. Capulet, Lady Capulet, the Nurse, and two servants discussing serving plans. Juliet tells her father that she has decided she is happy to marry Paris. This makes Capulet very happy and he decides to move the wedding up a day. Lady Capulet complains that moving the wedding up a day will not give her enough time to prepare for the wedding. Capulet says everything will be fine. Glossary 1. Line 16   gadding:   wandering 2. Line 33   closet:   chamber 3. Line 43   huswife:   housewife Background character Capulet is making arrangements for the wedding feast when Juliet appears, begs her fathers pardon, and tells him that she will marry Paris. This makes Capulet so happy that he moves the wedding up to the very next day, Wednesday. Act four, Scene three Questions 1. How does Juliet rid herself of Nurse and her mother? * So that she can be alone to take the friars potion, Juliet tells her nurse that she is going to pray before her wedding. She just asks her mother to leave her alone 2. What other fears does Juliet have? * She fears that either it might not work and shell have to marry Paris the next morning, and that it might be a poison and she might die. Note Scene 3 takes place in Juliets chamber. Juliet and her Nurse discuss the upcoming wedding. The Nurse and Lady Capulet leave. Juliet then considers killing herself with her dagger, but instead decides to take the friars potion hoping that his plan works. She takes the potion and falls asleep. Glossary 1. Line 42   green:   new, freshly 2. Line 47   mandrakes:   (The root of the mandragora or   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   mandrake resembled the human form;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   the plant was fabled to utter a   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   shriek when torn from the ground. ) 3. Line 57   Stay:   stop Background character Juliet persuades her mother and the Nurse to leave her alone. She agonizes over everything that could go wrong, is terrified by visions of the grave, and drinks to Romeo. Act four, Scene four Questions 1. Where is the scene take place? * Capulet’s house 2. What is lord capulet overseeing * The finishing touches Note Scene 4 takes place in a hall in the Capulet house. Wedding decorations are everywhere and Lord Capulet is overseeing the finishing touches. Lady Capulet and the Nurse enter the scene and Lord Capulet tells the Nurse to go wake up Juliet. Glossary 1. Line 11   mouse-hunt:   i. e. , hunter of women 2. Line 20   whoreson:   i. e. , fellow. (An abusive term used   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   familiarly. ) 3. Line 21   loggerhead:(1) put in charge of getting logs (2) a blockhead Background character The Capulets and their servants are busily preparing for the wedding. Paris musicians are heard, and Capulet sends the Nurse to awaken Juliet. Act four, Scene five Questions 1. How is Friar Laurences remark The woman is best married who dies a young bride ironic? * His idea is that its better to die before love fades, but it seems a strange thing for him to say. Its rather cold comfort to offer the grieving parents, and the Friar is the only one who knows that Juliet is actually married. 2. Explain the dramatic irony in the remarks and beliefs of Capulet and Lady Capulet. * Dramatic irony occurs when the audience knows something that the characters onstage do not know. Note Scene 5 takes place in Juliets chamber. The Nurse enters the chamber and attempts to wake Juliet. After being unsuccessful the Nurse believes Juliet to be dead. She alerts the household and over the course of the scene Lord Capulet, Lady Capulet, and Paris arrive to find out that Juliet is dead. Lord Capulet orders that the wedding decorations be changed to funeral directions. Glossary 1. Line 130 Catling:   (A catling was a small lutestring made   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   of catgut. ) 2. Line 133 Rebeck:   (A rebeck was a fiddle with three strings. ) 3. Line 136 Soundpost:   (A soundpost is the pillar or peg that   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   supports the sounding board of a   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   stringed instrument. ) Background character The Nurse tries to awaken Juliet, but finds that she is (apparently) dead. Lady Capulet and Capulet come running, then lament their daughters death. .  . .  The rest of the wedding party arrives, only to find that Juliet is dead and hear the clamor of lamentation. Capulet, Lady Capulet, Paris, and the Nurse go nearly wild with grief, but Friar Laurence takes command of the situation by reminding everyone that Juliet is now in a better place, and telling them proceed with her funeral. .  . .  As the musicians are starting to leave, Peter rushes in and demands that they play a sad song to cheer him up. They refuse, Peter insults them with a riddle, and they all leave to wait for lunch. Act five, Scene one Questions 1. What news does Balthasar bring to Romeo? * He tells romeo juliet is doomed to marry paris. 2. What actions does Balthasar’s news prompt Romeo to do? * Romeo prepares to return. Note Scene 1 takes place in a street of Mantua. Romeo reminiscing about a dream which he believes portends his reuniting with Juliet. Balthasar informs Romeo that Juliet has died. Romeo purchases poison from an apothecary that he plans to use to kill himself and then leaves for Verona. Glossary 1. Line 40   simples:   medicinal herbs 2. Line 59   ducats:   gold coins 3. Line 85   cordial:   restorative for the heart Background character Romeo expects good news from Verona, but receives the news that Juliet is dead. He buys poison of an apothocary and says that he intends to return to Verona and join Juliet in death. Act five, Scene two Questions 1. What does Friar John tell Friar Lawrence? Juliet has the fake sleeping potion. 2. After hearing this news from Friar John, what does Friar Lawrence intend to do? * Lawrence plans to tell Romeo about the fake plan. Note Scene 2 takes place in Friar Laurances cell. Friar John calling out to Friar Laurance. Friar Laurance asks Friar John of his trip to Mantua. Friar John informs Friar Laurance that he was unable to travel to Mantua because of an outbreak of the plaque. Friar Laurance realizes that this could cause his plan to have problems and that Juliet will be leaving soon so he leaves knowing that Juliet will awaken from her potion soon. Glossary 1. Line 8  Ã‚   searchers of the town:   town officials charged   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   with public health 2. Line 21   crow:   crowbar Background character Friar John explains to Friar Laurence why he was unable to deliver Friar Laurences letter to Romeo. Friar Laurence sends Friar John to get a crowbar and makes plans to be there when Juliet awakes, write again to Romeo in Mantua, and hide Juliet in his cell until Romeo arrives. Act five, Scene three Questions 1. Why is Paris at Juliet’s grave? * These may be out of rder, sorry. Pari is there to pay tribute 2. What information does Romeo’s letter give? * this letter doth basically, as the prince reads it, as handed to him by Balthazar, it detaisl teh lovers and friar Lawrences plans. Note Scene 3 takes place in a churchyard; in it a tomb belonging to the Capulets. Paris comes with Paige who is bearing a flower and a torch. Paris tells his Page to keep watch for other people. The pag then whistles letting Paris know someone is approaching. Paris hides and sees Romeo and Balthasar. Romeo tells Balthasar to leave, Blthatsar pretends to obey but hides. Paris who has been watching from hiding thinks that Romeo intends to desecrate the tomb and moves to stop him. Romeo tries to tell Paris that he has no intention of descrating the tomb but Paris does not believe him and the two fight. Romeo kills Paris who in his dying breath requests to be laid next to Juliet. Romeo agrees and lays Pariss body next to Juliets. After laying Pariss body next to Juliets Romeo takes the poison he bought from the apothecary and dies. Friar Laurence arrives and meets Balthasar who tells the friar that Romeo has gone into the tomb. Friar Laurence enters the tomb and finds Romeo dead. Soon afterward Juliet awakens and finds Romeo dead. Destroyed Juliet tells the friar to leave. Juliet tries first to drink the poison, when she finds it empty she tries to kiss Romeos lips to poison herself. When this does not work Juliet stabs herself in the heart and dies. Shortly after her suicide a watchman arrives having been alerted by Pariss Page. Once the watchman arrives, the Prince, Lord and Lady Capulet, the Nurse, Lord Montague and others arrive and find the bodies of Romeo, Juliet, and Paris. Eventually Friar Laurence arrives and explains everything. The Prince then fines both the houses and tells everyone that the death of Romeo and Juliet should be a lesson to all that peace has brought to heavy of a price. Glossary 1. Line 90   lightening:   exhilaration (supposed to occur   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   just before death. ) 2. Line 115 engrossing:   monopolizing, taking all; also,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   drawing up the contract 3. Line 121 be my speed:   prosper me Background character Paris comes to Juliets grave to strew flowers and weep. He sends his Page a ways off, to act as a look-out. Paris promises to visit Juliets grave every night, then the Page whistles to warn him that someone is coming. Paris sees a torch and withdraws into the darkness to see who else has come to Juliets grave. .  . .  Romeo sends Balthasar away with a letter for Romeos father, and starts to open the tomb. Paris comes forward and tries to arrest Romeo. They fight, and Romeo kills Paris. As he is dying, Paris asks to be laid next to Juliet. Romeo does this, pledges his love to Juliet, takes the poison, and dies. .  .   Friar Laurence comes and finds Romeo and Paris dead. Juliet awakes and Friar Laurence tries to persuade her to come out of the grave, but being afraid of being found there by the watchmen, he runs away. Juliet kills herself with Romeos dagger. .  . .  Paris Page brings the watchmen to the monument of the Capulets. Watchmen find Balthasar and Friar Laurence. P rince Escalus arrives, then Capulet, Lady Capulet, and Montague. Friar Laurence tells his story, which is confirmed by Balthasar, Paris Page, and the letter from Romeo to his father. Montague promises to build a golden statue of Juliet, and Capulet promises to build one of Romeo.

Health Promotion Education

Health Promotion Education Health promotion or education strategies are applicable to all health problems and are not restricted to any particular health issue or particular group of behaviours. World Health Organization (WHO) (1986) explains that health promotion entails the processes which make possible people to enhance their understanding and control their health in order to improve their health. For a person to attain a state of full physical, psychological as well as social happiness a person or a group has to be able to recognise and understand goals, to satisfy their wants, and modify or deal with the environment as well as illness. Thus, health is viewed as a resource for daily life, and not the goal of living. More so, health is a constructive aspect stressing social as well as personal resources together with physical abilities. Consequently, health promotion or education is not only the duty of health sector, except tit entails much more than a healthy life-style. This essay seeks to address the ro le that health education/promotion can play in empowering patients to take more responsibility for their own health. A lot of present day and tomorrows main causes of disease, disability and even death are issues which can be greatly reduced through preventive attitudes which are learned through health promotion or education in earlier ages and build through social as well as political strategies and stipulations. However as Naidoo and Wills (2000):observes, Health promotion programs need to be harmonized through effective collaboration across all sectors, professions as well as health agencies, And should be conveyed in way which is sensitive to the culture of the people. Naidoo and Wills (2000) underscore the 1997 WHO Jakarta declaration which outlined five main approaches for effective health promotion /education. Formulating a healthy public strategy Creating a supportive atmosphere Strengthening community action plan Development of personal skills and abilities Reorientation of health services Partnership working Health promotion delivery can be highly improved through creation of partnership working as noted by the WHO. Widening the foundation of health intervention approaches implies tackling socio-economic together with environmental aspects, improvement of accessibility to health services, reduction of inequalities in addition to targeting health education to each and every group regardless of age, gender, and status or age differences. Addressing health inequalities In order to formulate an effective health promotion strategy, health inequalities has to be addressed and taken as part of formulation of education plan (Braun et al, 2000). Professions in all health bodies have a duty of delivering successful local health interventions in order to decrease inequalities. In addition to that, all professions in health agencies have a duty to address health promotion or education and preventative measures which aim at reducing effects caused by sore throat A lot of suggestions put forward by Braun et al (2000) can be undertaken within a local set-up, for instance raising the intake of advantages within a suitable group, formulating health education in schools, promoting waking and making sure that all the requirements from all groups of people even the ethnic minorities are considered when formulating health policies. Frameworks There are a number of models which have been formulated in order to help in heath promotion, these models are basically grouped into two main groups which are: Health promotion concepts which describe health promotion as a scope of interventions (formulated by, Tannahill (1985); French and Adams (1986); Beattie (1991)) Health promotion model which analyse health determinants and suggest responsive measures (Laframboise (1973); Raeburn and Rootman, (1989); Hancock, 1993) In these two main classes of health promotion models, Naidoo and Wills (2000) explains that, the health practitioners are viewed as leaders (figures with power) or as facilitators of activities (negotiators) Beatties model of health promotion According to this model, there are four main aspects entailed in health promotion. These main aspects are: Health persuasion Personal counselling Community development Legislative action These four main aspects contribute in attaining a full picture when formulating a local health promotion action strategy for partnership collaboration. Ajzen, (1991) clearly observes that, all heath promotion models measures require understating by the patients own intent to change his/her behaviour. The concept of intended behaviour by Ajzen (1991) is among a number of behaviour modification outlined in health promotion main steps. According to this concept, there are three main steps regarding an individuals intended behaviour these are: A persons attitude is determined his/her thinking regarding the consequences The expectations from other people The persons supposed control and values in their capacity to change Every agency or persons involved in health promotion is highly encouraged to apply these concepts in supporting their individual initiatives whilst formulating a multi-partnership long term plan. Nurse practitioners Nurse practitioners have more experience which they gain through extra training they get which gives the ability to see patients who have various minor illnesses as well as injuries. This entails going through the history of the illness, undertaking a physical analyses, instigating blood tests or performing any other test as it may be indicated. In addition to that the nurse practitioner has a duty of carrying out a diagnosis as well as giving treatment options to the patient. It is against this background that makes these nurse practitioners to be in a better position of performing health promotion/ education in order to empower patients with knowledge on how to manager a number of minor illness which are common but not alarming. As such nurse practitioners are in a central position of empowering patients on sore throat management. Minor illness: Sore throat Many of minor illness such as sore throat can be mainly be managed through O.T.C (over the counter) non prescriptions drugs which are able to offer relief to the symptoms. Nevertheless, it is Robbins et al (2003) notes that all minor illnesses have a possibility of turning out to be serious. Patients should be advised that they should seek for the services of a doctor or a nurse in case the symptoms of such an illness are sore throat turns to be severe or in case there is sudden change of symptoms upon taking the OTC drugs, or when they are not working. Robbins et al (2003) observes that, patients with sore throat can be advised not to sure any outdated drug or antibiotics which they used in the past, this information are also pertinent to patients with other minor illness. Sore throat management Sore throat is among the most common minor illnesses which affect persons of all ages all over the world. However, children have been known to suffer from sore throat more than adults, on an average it has been established that children suffer from sore throat five or six times every year (Health Development Agency, 2004). In UK, about 90 of children in pre-school age group are known to look for consultation form a doctor at on point or another, mainly for symptoms which are associated with sore throat. Sore throat is among top ten common illnesses which patients come for consultation in primary care, whereby children seek consultation than any other group. More so, about one child in every 7 children who consult because of sore throat will again seek for consultation for sore throat after some time (Health Development Agency, 2004). These numbers have changed just slightly over the years. Adult Patients on the other hand on many occasions show anxiety as well as hopelessness when de aling with sore throat. Such problems and worries can be effectively addressed through the provision of reliable clear information about health, through heath promotion activities. (Health Development Agency, 2004) Nursing practitioner can use heath promotion to increase the ability of patients to manage sore throat. Sore throat management in general nursing practice and advancement to tonsillectomy in some cases lead to noteworthy use of health care services resources. In many cases, sore throat condition is comparatively minor and also self restrictive. Sore throat has got very little if any lasting adverse health consequences. Nonetheless, a considerable proportion of patients undergo undesirable morbidity and inconveniences caused by sore throat. Due to this many patients seek health practitioners who may keenly treat them, using antibiotics of substantial costs and questionable efficiency. (Health Development Agency, 2004) Basing on data from national health care records, sore throat is ranked as the eighth very common appearance in primary health care for many people (NSH, 2000). This translates to about 1 person in every 30 people. National Health Services (NHS) has averaged that annually, there are 0.1 consultations carried out concerning sore throat. Assuming that each consultation made cost 10 sterling pounds, then it cost the National Health Services (NHS), about 60 million sterling pounds every year, before adding any other cost of investigating or treating sore throat. Hence, heath promotion becomes very important in reducing these costs and in empowering people on how to manage sore throat. In addition many of sore throat illness gain exceptionally little from treatment through using antibiotics (Schalock 2000) Yet again; the use of these antibiotics continues to be common with many patients with sore throat receiving antibiotics. But, unnecessary prescription of antibiotic only results in wasted heath care resources, results in a cycle which promotes additional consultations in future for same sore throat illness and as well contributes a lot to the antibiotic resistance problem. Factors which influence people to take a decision to seek consultations comprise concerns, beliefs, knowledge and also expectations. Patients often dread any illness, and they mainly worry that they may not be capable of recognizing symptoms of a grave aliment (Ajzen 2002). Some patients get anxious of ‘bothering their normal practitioners with sore throat illness. At the same time these patients do not have knowledge about have best to treat a sore throat. Patients might have certain belief regarding the causes of sore throat illness (Ajzen, 2002), the implications of the sore throat symptoms and also the effectiveness of drugs to treat sore throat. Lazenbatt et al (2001) explains that, offering patients with information which is written regarding sore throat illness may assist to decrease the anxiety these patients suffer and improve the patient satisfaction as well as enablement. More so, the use these written information can reduce s re-consultations rates and use of antibiotics to cure sore throat. Expectations with which patients come at consultations rooms may have an impact on the way patients may be treated. There is no doubt that a patient who walks into a consultation room being expected to treated with antibiotic may end up being prescribed by an antibiotic particularly from a drug stores. But, studies have indicated that patients value getting a through assessment, explanations, assurance and guidance or advice more that receiving prescriptions. Such revelations show the importance and the value of these patients being offered health education regarding the management of their illness, in this case sore throat. (Lazenbatt et al 2001) Health promotion The present scope of nursing does acknowledge the key role of nurse practitioners in health promotion /education, Prevention of diseases and treatment of these diseases, sore throat management through medications as well as through non medication treatment. The public frequently seek out nurse practitioners as their main source of health advice and also care for a number of minor illnesses since nurse practitioners are easily assessable. In 2001 a report by Department of Health (2001a) underscored the importance of nurse practitioners in health promotion and highlighted the advantages of using these practitioners in health promotion at the same time calling for them to collaborate with other professions in health promotion/ education regarding minor illness. Sore throat A number of measures have been formulated which nursing practitioners can use to in promoting health education regarding sore throat. National Health Services (NHS) recommends that the following steps should be followed by the practitioners in health promotion: Throat swabs need not to be done as a routine in sore throat examination Practitioners should not relay on clinical examination to distinguish between bacterial and viral sore throat Do not perform rapid antigen routine in the case of sore throat, but it is suggested that research has to be carried out through the use of antibody titres. Patients need to be told by nurse practitioners that the common cause of sore throat is a virus or bacteria, though some other causes can also lead to sore throat. But, when one gets a sore throat it is possible to mange the sore throat by undertaking the following steps. Taking of pain killers, in specific soluble analgesia, dissolve tow tablets and take them three times each day, it has been proved to be highly effective Rest your voice when having sore throat as much as you can keep off smoking if you smoke and avoid smoky surroundings Increase the amounts of fluids you take, keep your self warm and try going to sleep early. Take antibacterial lozenges only or together with throat sprays which contains anaesthetics to get pain relief. When a patient takes these steps, a lot of sore throat cases will be treated without necessary going to the get a doctor or seeking other heath practitioners services. However if a person takes the above mentions steps and still feels the following, then he/she needs to see the doctor. Relentless sore throat Having problems in swallowing or having severe pain when swallowing Experiencing fever or chill Wheeze for those patients who suffer from asthma or having difficulties in breathing Experiencing lethargy Sore throat Management Paracetamol is successful and efficient in treating symptoms related to sore throat when administered within 48 hours. Pateients can also use ibuprofen effectively to manage symptoms related to sore throat if they take it within the48 hours. Patients need to take paracetamol as a medication of analgesia caused by sore throat , putting in consideration the high dangers which are related to other analgesics When using antibiotics patients, its is important the nursing practitioners as well educate the general public and patients in particular on management of sore throat in relation to antibiotics. In particular these information needs to be delivered: Penicillin seems to have a crucial (though small) advantage against analgestics/antipyretics specifically in initial lessening of symptoms in patients who have harsh symptoms of sore throat. Nevertheless, antibiotics must not be taken routinely to bring about symptomatic reprieve in cases of sore throat. Sore throat need not to be treated using antibiotics particularly to avert the rheumatic fever development or severe glomerulonephritis development Using antibiotics can avert cross infection of sore throat within the group A beta haemolytic in situation where institutions are closed for example boarding schools or barracks. However, the antibiotics must not be routinely applied to avert cross infection of sore throat within the common community. (Roberts, et al, 2002) To prevent suppurative complication in sore throat infection does not imply specific sign for antibiotic treatment. Preventing sore throats It is not possible to fully prevent sore throat; however the nurse practitioners have to educate the patients on how to reduce the risks and the manner in which to take care so that one can avoid getting sore throat as much as its possible. The following steps are important preventative measure which needs to be undertaken by each individual: Taking a well balanced and healthy meal with lots of vegetables and fresh fruits Getting enough sleep in the night and enough rest Not smoking Avoiding surroundings which are smoky as much as one can manage Indications of tonsillectomy in sore throat In cases where tonsillectomy develops as a result of sore throat, then patients have to know that the following aspects may occur: They mare suffer five or extra cases of sore throat each year, or may have sore throat symptoms through out the year. It is recommended that patients should take six month duration being watchful of any symptoms before tonsillectomy in order to establish strongly the manner of the symptoms and permit patients to take into account the entire implications of having an operation. The moment a decision is reached to perform tonsillectomy, then the operation should be performed as quickly as possible, in order to maximise the duration of benefit prior to natural resolution of symptoms occurring (without having performed tonsillectomy). The health practitioners should know that sore throat which is related with respiratory problems or stridor is an utter warning for a patient to be admitted. But, at the same time practitioners have to be aware of the basic psychosocial influences among patients coming to seek medication because of sore throat (Morrell et al, 2000). Heath promotion evaluation In order to make any program more effective it is important that it should be evaluated. Nurse practitioners are advised to put into consideration all measures which have been taken. Planning processes, implementation of the program and evaluation of whole processes are all important elements of health promotion. As Whiteland, (2001) notes, planning and implementation phases of any specific health associated programme are essential for making sure that the program is successful. Have an effective plan and implementation process allows the practitioners to anticipate for proper evaluation processes. When carrying out health promotion/ education many nurse practitioners do not normally put into consideration every element of the program processes. In many cases planning stage is the one that is emphasized. Whiteleand (2001) adds that it is not common to see a proof of evaluative measures in health promotion. But: Evaluation is important since it offers the crucial tool for health promotion practitioner Knowledge base which shows various health promotion evaluation methods as well as approaches are need to effectively implement a successful health promotion. Without carrying out an evaluative processes, there are reservations that health promotion program may not achieve its objective, and may fail to settle those funding the program. According to Schalock, (2000); South and Tilford (2000): there are a number of reasons as to why it is imperative that health practitioners undertake evaluate health promotion programs. For example, practitioner has to evaluate the level and degree to which the promotion program has and is attaining its objective. In addition to making sure that the program is cost-effective. In accordance with the above mention reasons to appraise health promotion plan, are the rising rationalisation programs of health services. The present economic situation in UKs National Health Services (NHS), together with latest deep-seated quality related changes, has resulted to increased attention of examining health promotion (South and Tilford, 2000; Raphael,2000). In addition to that, Tones (2000) highlights two major classes of evaluation, these are, assessing what has been attained and assessing the manner in which the objectives have been attained. Thus, nurse practitioners may use a number of available evaluation methods such as evidence-based, cost-effective or performance management (Lazenbatt et al, 2001; Morrell et al, 2000) to assess how effective health promotion regarding sore throat management is. The long-standing viewpoint Tones (2000) observe that, health promotion programs should incorporate socially empowerment as well as enabling activities. The program discussed here regarding sore throat was aimed at empowering patients to effectively control sore throat and reduces costs incurred in sore throat through promoting healthy lifestyles among measures encouraged. However, for health promotion program to be more effective, it should involve the whole community. The Beattie health promotion discussed earlier in this paper puts emphasis on building relations which last longer, and making sure that public health promotion/education, prevention, and protection are undertaken by the whole community, and not only nurse practitioners. For the health promotion program to be more effective, Bakley (2001) proposes that health promotion /education has to create a healthy public strategy, create supportive atmosphere, foster personal or group abilities and skills, enhance community action program, and re-orient health services. Conclusion Health promotion/education is programs carried out in order to enable people increase their control and improve their state of health. The aim is to make people to attain complete physical, psychological and social welfare. A person or a community must be in a position to identify and acknowledge aspirations to satisfy the needs as well as modify or manage the environment, or illness. Health is taken as daily a resource which needs to be maintained. There are a number of models which have been formulated that by different health experts who are used in health promotion strategies, and Beattie, (1991) health promotion model is commonly used. As it can be seen, sore throat is a minor illness which should not cause any alarm to a patient yet many people when suffering from sore throat end up with a lot of anxiety and using expensive antibiotics which is not really necessary. 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